Our Story
I’m Rebecca, and I opened Petals and Lace in 2012 in a tiny corner space in Inman Park after spending six years watching my mother—a production florist at a high-volume chain—come home exhausted every single day. She could arrange flowers in her sleep, but she hated the job. The flowers weren’t fresh. The relationships didn’t matter. People called in orders that felt interchangeable.
When Mom got sick in 2011, she asked me to learn what she’d never had time to teach anyone: how to actually design flowers for the people receiving them, not just move product. So I did. I took courses, worked weekends at a local grower, learned about water absorption and stem care and which flowers actually last long enough to be worth the cost. When she recovered, I was already decided. I was going to build what she should have had.
How We Source
We work with four growers in Georgia and South Carolina. Three are within 45 minutes of Atlanta; one is about an hour away near Athens. We know them by their first names. Michael grows most of our garden roses and peonies on about two acres outside of Marietta. Susan raises hydrangeas and specialty eucalyptus at her place in the foothills. David and his daughter run a smaller operation that handles seasonal demand and trial flowers when we want to experiment.
This isn’t a wholesaler arrangement. We visit. We call. We know what their good years look like and what their harder years look like. When David lost half his crop to early frost in 2018, we adjusted our orders so his business could survive it. When we needed an unusual flower combo for a bride who had very specific color ideas, Susan helped us figure out what would actually work and what wouldn’t, instead of just saying yes to everything.
Same-day delivery is something we can actually offer because we’ve built real relationships with local growers. We’re not waiting on shipments from 500 miles away. We’re calling Michael at 9 a.m. saying we need 30 stems of a specific rose variety by afternoon. That’s only possible because he trusts us and we don’t abuse that trust.
Our Signature Aesthetic
What You’ll Find Here
Our most recognizable style is romantic but not fussy. We gravitate toward blush, cream, sage, and deep jewel tones—burgundy, navy, forest green. We use a lot of textured greenery because a single rose with eucalyptus often says more than a massive arrangement stuffed with filler. Garden roses are our favorite flower. Ranunculus comes second. We use lisianthus constantly because they’re dramatically underrated.
Our two most popular custom arrangements are “The Sunday Garden”—a loose, overflowing mix of garden roses, astilbe, and Italian ruscus, designed to look like you picked every nice flower from your backyard and threw them in a vase—and “The Morning After,” which is a deliberate, modern arrangement in whites and pale greens that works equally well on a dining table or as a recovery-day-after-flowers when someone’s had a rough week.
How We Work With You
Most of our business is custom orders because that’s where flowers actually become meaningful. A client called us in 2019 because her mother was recovering from surgery and she wanted flowers that wouldn’t feel like “sorry you’re sick” flowers—they needed to feel celebratory, like “we’re going to get through this.” We designed something loose and happy in soft colors that could sit on the hospital bedside table without making the whole room feel like a funeral.
We also handle weddings, corporate events, and recurring decorations for businesses. But our bread and butter is the person who calls saying “it’s our anniversary but I want something better than roses from the grocery store” or “my friend is moving and I want flowers that say congratulations but also I’m going to miss you.” That’s when we actually get to design instead of just assemble.
Pricing is straightforward—you’re paying for premium flowers, skilled design, and delivery. We don’t have surprise markups. We don’t sell you more than you need. If you want 25 stems, that’s what you get. If you want something simpler, we’ll tell you it’ll cost less and look just as good.
What We Stand Behind
Reliability matters more than perfection. If your flowers arrive on time and last two weeks, you remember us. If they’re the most stunning arrangement but one stem is broken, the whole experience falls apart. We’ve built our whole operation around showing up. We deliver on time. We call if we’re going to be late. We replace flowers if something goes wrong. We’re a small enough business that it’s literally my reputation—the person you call, not “customer service.”
We also believe flowers should actually last. We only use stems that came in within 48 hours. We condition everything properly. We give real care instructions to customers because a $100 arrangement that dies in three days is money wasted. A $100 arrangement that lasts three weeks changes how someone feels about flowers.
Behind the Scenes
It’s me, two staff designers who are both incredibly talented, a part-time events coordinator, and a delivery driver. We’re hands-on because that’s the only way to keep quality consistent. I design about 30% of orders myself—usually the complex wedding work, special events, and anything unusual. My designers handle the rest and honestly, their work is often better than mine because they have ideas I wouldn’t think of.
We’re in Inman Park, Atlanta, which is where my mother still comes to the shop sometimes and stands quietly in the cooler, smiling at the flowers like she finally has time to actually appreciate them.
Visit Us
Petals and Lace is located at 878 Virginia Avenue, Atlanta, GA 30316. We’re open Monday through Saturday, 9 a.m. to 6 p.m. You can call with orders, or better yet, come in and talk through what you’re actually trying to say. That’s where the real work happens. We also offer same-day delivery within 15 miles of Atlanta for orders placed before 2 p.m., and event consultations by appointment.
